I'M
Cady fraser.
MARKETING OPS, MARKETING STRATEGY, CREATIVE DIRECTION,
& MORE
Hey there! I'm Cady Fraser, your friendly marketing operations guru! Specializing in HubSpot administration and automation, I excel at optimizing workflows, driving data-driven strategies, and enhancing marketing efficiency. With a proven track record in campaign management and CRM integration, I'm here to transform your marketing operations into a well-oiled machine.
In my personal life, I am a Queen City (Cincinnati not Charlotte) enthusiast, American football fan (go Bengals & Bearcats), and a Harry Potter-loving Hufflepuff. I am married to a firefighter, and we have a Dalmatian, Ember (because...what other breed would a firefighter have?).
01 PROFESSIONAL
SKILL LEVEL IN KEY SOFTWARES
HUBSPOT
90%
SALESFORCE
75%
CANVA
95%
CLICKUP
(Project Management Software)
95%
PREMIERE PRO
70%
AFTER EFFECTS
50%
INDESIGN
95%
CERTIFICATIONS
SOCIAL MEDIA & SOFTWARE PLATFORMS
TIKTOK
SNAPCHAT
SPOTIFY
GOOGLE ADS
HUBSPOTSALESFORCE
GOOGLE ANALYTICS
TAPCLICKS
DEMANDBASE
SALESFORCE
BULLHORN
WORDPRESS
MICROSOFT OFFICE
ADOBE CREATIVE SUITE
MARKETING SKILLSETS
MARKETING OPERATIONS, SYSTEMS ADMINISTRATION & AUTOMATION
HUBSPOT CERTIFIED X3
MARKETING STRATEGY & TEAM MANAGEMENT
OMNI-CHANNEL CAMPAIGN CREATION & MANAGEMENT
02 PORTFOLIO
A SAMPLING OF MY WORK. SEE MORE >
BRANDING
COLLATERAL
LARGE FORMAT
VIDEO & MOTION GRAPHICS
LOGOS
UX/UI
DIGITAL
03 Experience
Apr 2024 - Present
Smoothstack
Marketing Operations Director
-
HubSpot Expert & Admin Owner:
• Implemented Hubspot portal from inception including contract negotiation.
• Managed workflows, campaigns, integrations, and ensured platform compliance.
• Held trainings to bring team members up to speed on all Hubspot hubs.
• Led Salesforce & Hubspot integration, pre-integration CRM cleanup efforts, process audits and
configuration to ensure efficient integration and improved data accuracy
Martech Stack Management: Evaluated and implemented tools to enhance marketing capabilities and efficiency. Considered larger tech stack and all integrations to ensure seamless processes.
B2B Campaign Management: Designed and executed multi-channel campaigns, driving an increase in lead generation, specially a boost in MQLs.
ABM Campaigns with Demandbase: Managed ad campaigns and list building, improving account engagement and effectiveness.
Data-Driven Reporting: Developed reports in HubSpot and Salesforce, increasing data-driven decision-making and progression tracking.
Team Management: Supervised mid-level marketing employees including reviews and feedback loops
Oct 2022 - Apr 2024
Smoothstack
Marketing Director
Webinar Launch & Management: Orchestrated sales webinars, achieving a 40% attendance rate and a 15% increase in post-event engagement.
Process Evaluation & Automation: Revamped & automated 80% of a previously manual application process, resulting in less fall off during application
Talent Recruitment Campaign Management: Launched omni-channel drip campaigns, reducing course fill time to less than 2 weeks.
HubSpot Workflows & Reporting: Implemented and optimized workflows for marketing automation & monitored KPIs using HubSpot analytics.
Collateral Creation: Created content, design, and editing for print, social, presentations and more.
Rebranding Initiatives: Managed rebranding for Smoothstack and Fedstack, including logo creation, brand guidelines, and online presence.
Team Management: Supervised mid-level marketing employees including reviews and feedback loops
May 2021 - Oct 2022
The Kable Group
Creative Marketing Director
Provide creative direction for all brands associated with The Kable Group
-
Police branding company wide and approve logo usage/designs
-
Critic and edit designs produced by team or vendors
-
Develop and oversee marketing strategies across all markets including social strategy, campaigns and events
-
Manage and coach marketing team including hiring, delegating and coaching
-
Communicate with key stakeholders regarding KPI’s and the state of current marketing campaigns
-
Stay up-to-date with current marketing and creative trends
-
Provide mockups and oversee website redesigns
Jan 2021 - May 2021
The Kable Group
Marketing Manager
Online Presence Setup: Established social profiles and branding elements.
Stakeholder Collaboration: Defined value propositions through interviews & implemented across organization for cohesive messaging and direction.
Collateral Creation: Developed materials for B2B sales and recruitment teams.
Website Redesigns: Oversaw redesigns for four brands.
Brand Policing: Ensured consistent logo usage and design standards.
Jan 2018 - Jan 2021
Health Carousel
Graphic Design Marketing Specialist
• Producing Creative Manager & Graphic Designer
• Create graphic design & video elements for 10 unique brands including brand guides from conception, social media images, print collateral, apparel, large format projects, motion graphics and more
• Create website & app wireframes in accordance with UX/UI strategies and research
• Shoot, edit & optimize videos for social platforms and web features
• Manage vendor relationships for all print & external design projects
including printers, agencies & stock photo account
• Oversee print & apparel projects company wide with final sign-off on proofs to ensure brand accuracy
• Manage staff of freelance designers including sourcing & hiring candidates
• Project management and prioritization while adhering to tight deadlines in a fast-paced environment
2018 - 2021
CAT Creative + Consulting
Co-Founder, Creative
• Help small businesses develop their marketing strategy and creative imagery
• Logo creation, website development, content writing, social media posting & more
• Launch parties and podcast experience
2016-2017
Health Carousel
Marketing Associate
• Create graphic design elements for multiple brands including brand guides, blog images, facebook posts and more
• Purchase materials for events, launches, meetings and more
• Coordinate Sales and Recruiting events with upwards of 2,000 attendees,
both internationally and domestically
• Assist with website maintenance and posting
2014-2016
City of Mason Recreation
Marketing Coordinator
• Coordinate large events including recruiting vendors, organizing timing and executing the event for 300+ people
• Design & Schedule social media posts for multiple departments each week to promote upcoming promotions and events
• Manage store sales and create signage for retail store within facility
• Supervise subordinates during work shifts and assist with training of new employees
2013-2014
Valco Melton
Marketing Assistant
• Create 200+ aesthetically appealing designs for promotional media campaigns and supporting literature
• Assist marketing team in coordinating all aspects of trade shows and attending those events, including booth graphic creation
• Update existing product information to suit changing design standards
• Coordinate with international marketing employees to ensure a clear avenue for communication
Honorable Mentions from Long Ago
SHP Leading Design
LaRosa's Pizzeria
Maurice's
Perspective Shifting Experiences
• Yes, I have retail & restaurant experience, which gave me the understanding of how to treat people and be treated
• Yes, I worked a crappy internship where I was humbled and had to restock the fridge and get coffee
CONTACT
Have more questions for me? Don't see exactly what you're looking for? Send me a message and let's connect. I'd love to discuss your project or job and see if we can collaborate.
Tel: 513.485.9922