I'M
Cady fraser.
MARKETING, UX/UI, GRAPHIC DESIGN & MORE
HEY THERE. I'M CADY FRASER. I CONSIDER MYSELF A DUAL-PASSION PROFESSIONAL IN THE MARKETING AND CREATIVE SPACES. I FIRMLY BELIEVE THAT THE MAGIC HAPPENS WHERE MARKETING AND DESIGN INTERSECT AND THAT SHOWING THE RIGHT CREATIVE IN THE RIGHT PLACE AT THE RIGHT TIME TO APPEAL TO YOUR TARGET AUDIENCE IS THE KEY TO A SUCCESSFUL CAMPAIGN.
IN MY PERSONAL LIFE, I AM A QUEEN CITY ENTHUSIAST, A MAKEUP FANATIC, AMERICAN FOOTBALL FAN (GO BENGALS & BEARCATS), AND A HARRY POTTER LOVING HUFFLEPUFF. I AM MARRIED TO A FIREFIGHTER AND WE HAVE A DALMATIAN, EMBER
(BECAUSE...WHAT OTHER BREED WOULD A FIREFIGHTER HAVE?).
01 PROFESSIONAL
SKILL LEVEL IN KEY SOFTWARES
ADOBE XD
85%
FIGMA
75%
ILLUSTRATOR
95%
PHOTOSHOP
95%
PREMIERE PRO
70%
AFTER EFFECTS
50%
INDESIGN
95%
SOCIAL MEDIA & SOFTWARE PLATFORMS
TIKTOK
SNAPCHAT
SPOTIFY
GOOGLE ADS
HUBSPOT
GOOGLE ANALYTICS
TAPCLICKS
SALESFORCE
BULLHORN
AVIONTE/SENSE
WORDPRESS
WIX
MICROSOFT OFFICE
ADOBE CREATIVE SUITE
MARKETING SKILLSETS
MARKETING STRATEGY & BUDGET
PAID DIGITAL ADVERTISING, PPC AND ORGANIC SOCIAL MEDIA STRATEGY
MARKETING & CREATIVE TEAM MANAGEMENT
EMAIL CAMPAIGNS, WORKFLOWS & OTHER MARKETING AUTOMATION
02 PORTFOLIO
A SAMPLING OF MY WORK. SEE MORE >
BRANDING
COLLATERAL
LARGE FORMAT
VIDEO & MOTION GRAPHICS
LOGOS
UX/UI
DIGITAL
03 Experience
2021-PRESENT
The Kable Group
Creative & Marketing Director
• Provide creative direction & marketing strategy for all brands associated with The Kable Group
• Police branding company wide and approve logo usage/designs
• Critic and edit designs produced by team or vendors
• Develop and oversee marketing strategies across all markets including social strategy, campaigns and events
• Manage and coach marketing team including hiring, delegating and coaching
• Communicate with key stakeholders regarding KPI’s and the state of current marketing campaigns
• Stay up-to-date with current marketing and creative trends
• Provide mockups and oversee website redesigns
2017-2021
Health Carousel
2018 - 2021
Graphic Design Marketing Specialist
• Producing Creative Manager & Graphic Designer
• Create graphic design & video elements for 10 unique brands including brand guides from conception, social media images, print collateral, apparel, large format projects, motion graphics and more
• Create website & app wireframes in accordance with UX/UI strategies and research
• Shoot, edit & optimize videos for social platforms and web features
• Manage vendor relationships for all print & external design projects
including printers, agencies & stock photo account
• Oversee print & apparel projects company wide with final sign-off on proofs to ensure brand accuracy
• Manage staff of freelance designers including sourcing & hiring candidates
• Project management and prioritization while adhering to tight deadlines in a fast-paced environment
CAT Creative + Consulting
Co-Founder, Creative
• Help small businesses develop their marketing strategy and creative imagery
• Logo creation, website development, content writing, social media posting & more
• Launch parties and podcast experience
2016-2017
Health Carousel
Marketing Associate
• Create graphic design elements for multiple brands including brand guides, blog images, facebook posts and more
• Purchase materials for events, launches, meetings and more
• Coordinate Sales and Recruiting events with upwards of 2,000 attendees,
both internationally and domestically
• Assist with website maintenance and posting
2014-2016
City of Mason Recreation
Marketing Coordinator
• Coordinate large events including recruiting vendors, organizing timing and executing the event for 300+ people
• Design & Schedule social media posts for multiple departments each week to promote upcoming promotions and events
• Manage store sales and create signage for retail store within facility
• Supervise subordinates during work shifts and assist with training of new employees
2013-2014
Valco Melton
Marketing Assistant
• Create 200+ aesthetically appealing designs for promotional media campaigns and supporting literature
• Assist marketing team in coordinating all aspects of trade shows and attending those events, including booth graphic creation
• Update existing product information to suit changing design standards
• Coordinate with international marketing employees to ensure a clear avenue for communication
Honorable Mentions from Long Ago
SHP Leading Design
LaRosa's Pizzeria
Maurice's
Perspective Shifting Experiences
• Yes, I have retail & restaurant experience, which gave me the understanding of how to treat people and be treated
• Yes, I worked a crappy internship where I was humbled and had to restock the fridge and get coffee
CONTACT
Have more questions for me? Don't see exactly what you're looking for? Send me a message and let's connect. I'd love to discuss your project or job and see if we can collaborate.
Tel: 513.485.9922