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I'M

Cady fraser.

MARKETING OPS, MARKETING STRATEGY, CREATIVE DIRECTION,
& MORE
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Hey there! I'm Cady Fraser, your friendly marketing operations guru! Specializing in HubSpot administration and automation, I excel at optimizing workflows, driving data-driven strategies, and enhancing marketing efficiency. With a proven track record in campaign management and CRM integration, I'm here to transform your marketing operations into a well-oiled machine.

In my personal life, I am a Queen City (Cincinnati not Charlotte) enthusiast, American football fan (go Bengals & Bearcats), and a Harry Potter-loving Hufflepuff. I am married to a firefighter, and we have a Dalmatian, Ember (because...what other breed would a firefighter have?).

01 PROFESSIONAL

SKILL LEVEL IN KEY SOFTWARES

HUBSPOT

90%

SALESFORCE

75%

CANVA

95%

CLICKUP
(Project Management Software)

95%

PREMIERE PRO

70%

AFTER EFFECTS

50%

INDESIGN

95%

CERTIFICATIONS
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SOCIAL MEDIA & SOFTWARE PLATFORMS

FACEBOOK

INSTAGRAM

TIKTOK

PINTEREST

TWITTER

LINKEDIN

SNAPCHAT

SPOTIFY

GOOGLE ADS

HUBSPOTSALESFORCE

GOOGLE ANALYTICS

TAPCLICKS

DEMANDBASE

SALESFORCE

BULLHORN

WORDPRESS

MICROSOFT OFFICE

ADOBE CREATIVE SUITE

MARKETING SKILLSETS
MARKETING OPERATIONS, SYSTEMS ADMINISTRATION & AUTOMATION
HUBSPOT CERTIFIED X3
MARKETING STRATEGY & TEAM MANAGEMENT
OMNI-CHANNEL CAMPAIGN CREATION & MANAGEMENT
PROFESSIONAL 

02 PORTFOLIO

A SAMPLING OF MY WORK. SEE MORE >
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BRANDING

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COLLATERAL

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LARGE FORMAT

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VIDEO & MOTION GRAPHICS

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LOGOS

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UX/UI

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DIGITAL

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PORTFOLIO

03 Experience

Apr 2024 - Present

Smoothstack

Marketing Operations Director

  • HubSpot Expert & Admin Owner:
    • Implemented Hubspot portal from inception including contract negotiation.
    • Managed workflows, campaigns, integrations, and ensured platform compliance.
    • Held trainings to bring team members up to speed on all Hubspot hubs.
    • Led Salesforce & Hubspot integration, pre-integration CRM cleanup efforts, process audits and
    configuration to ensure efficient integration and improved data accuracy
    Martech Stack Management: Evaluated and implemented tools to enhance marketing capabilities and efficiency. Considered larger tech stack and all integrations to ensure seamless processes.
    B2B Campaign Management: Designed and executed multi-channel campaigns, driving an increase in lead generation, specially a boost in MQLs.
    ABM Campaigns with Demandbase: Managed ad campaigns and list building, improving account engagement and effectiveness.
    Data-Driven Reporting: Developed reports in HubSpot and Salesforce, increasing data-driven decision-making and progression tracking.
    Team Management: Supervised mid-level marketing employees including reviews and feedback loops

Oct 2022 - Apr 2024

Smoothstack

Marketing Director

Webinar Launch & Management: Orchestrated sales webinars, achieving a 40% attendance rate and a 15% increase in post-event engagement.
Process Evaluation & Automation: Revamped & automated 80% of a previously manual application process, resulting in less fall off during application
Talent Recruitment Campaign Management: Launched omni-channel drip campaigns, reducing course fill time to less than 2 weeks.
HubSpot Workflows & Reporting: Implemented and optimized workflows for marketing automation & monitored KPIs using HubSpot analytics.
Collateral Creation: Created content, design, and editing for print, social, presentations and more.
Rebranding Initiatives: Managed rebranding for Smoothstack and Fedstack, including logo creation, brand guidelines, and online presence.
Team Management: Supervised mid-level marketing employees including reviews and feedback loops

May 2021 - Oct 2022

The Kable Group

Creative Marketing Director

Provide creative direction for all brands associated with The Kable Group

  • Police branding company wide and approve logo usage/designs

  • Critic and edit designs produced by team or vendors

  • Develop and oversee marketing strategies across all markets including social strategy, campaigns and events

  • Manage and coach marketing team including hiring, delegating and coaching

  • Communicate with key stakeholders regarding KPI’s and the state of current marketing campaigns

  • Stay up-to-date with current marketing and creative trends

  • Provide mockups and oversee website redesigns

Jan 2021 - May 2021

The Kable Group

Marketing Manager

Online Presence Setup: Established social profiles and branding elements.

Stakeholder Collaboration: Defined value propositions through interviews & implemented across organization for cohesive messaging and direction.
Collateral Creation: Developed materials for B2B sales and recruitment teams.
Website Redesigns: Oversaw redesigns for four brands.
Brand Policing: Ensured consistent logo usage and design standards.

Jan 2018 - Jan 2021

Health Carousel

Graphic Design Marketing Specialist

• Producing Creative Manager & Graphic Designer
• Create graphic design & video elements for 10 unique brands including brand guides from conception, social media images, print collateral, apparel, large format projects, motion graphics and more

• Create website & app wireframes in accordance with UX/UI strategies and research
• Shoot, edit & optimize videos for social platforms and web features
• Manage vendor relationships for all print & external design projects
including printers, agencies & stock photo account
• Oversee print & apparel projects company wide with final sign-off on proofs to ensure brand accuracy
• Manage staff of freelance designers including sourcing & hiring candidates
• Project management and prioritization while adhering to tight deadlines in a fast-paced environment

2018 - 2021

CAT Creative + Consulting

Co-Founder, Creative

• Help small businesses develop their marketing strategy and creative imagery

• Logo creation, website development, content writing, social media posting & more

• Launch parties and podcast experience

2016-2017

Health Carousel

Marketing Associate

• Create graphic design elements for multiple brands including brand guides, blog images, facebook posts and more
• Purchase materials for events, launches, meetings and more
• Coordinate Sales and Recruiting events with upwards of 2,000 attendees,
both internationally and domestically
• Assist with website maintenance and posting

2014-2016

City of Mason Recreation

Marketing Coordinator

• Coordinate large events including recruiting vendors, organizing timing and executing the event for 300+ people
• Design & Schedule social media posts for multiple departments each week to promote upcoming promotions and events
• Manage store sales and create signage for retail store within facility
• Supervise subordinates during work shifts and assist with training of new employees

2013-2014

Valco Melton

Marketing Assistant

• Create 200+ aesthetically appealing designs for promotional media campaigns and supporting literature
• Assist marketing team in coordinating all aspects of trade shows and attending those events, including booth graphic creation
• Update existing product information to suit changing design standards
• Coordinate with international marketing employees to ensure a clear avenue for communication

Honorable Mentions from Long Ago

SHP Leading Design
LaRosa's Pizzeria
Maurice's

Perspective Shifting Experiences

• Yes, I have retail & restaurant experience, which gave me the understanding of how to treat people and be treated

• Yes, I worked a crappy internship where I was humbled and had to restock the fridge and get coffee

EXPERIENCEO
CONTACT

Have more questions for me? Don't see exactly what you're looking for? Send me a message and let's connect. I'd love to discuss your project or job and see if we can collaborate. 

cady.meece11@gmail.com

Tel: 513.485.9922

Thanks so much! I'll be back to you as soon as I can.

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CONTACT
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